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07 Jan: Three Tips to Beat the Innovation Reaper! Copy

Just before we launch into the stereotypical three-tip-recipe, let’s take a moment to remind ourselves of why we use business cases at all: “Business cases exist to propose beneficial change that will create value”. I think this is about as succinct a definition of why business cases exist as can be conjured up by anyone. So clearly, we need business cases, we just don’t need them make a “thud!” as they hit the desk.