Just before we launch into the stereotypical three-tip-recipe, let’s take a moment to remind ourselves of why we use business cases at all: “Business cases exist to propose beneficial change that will create value”. I think this is about as succinct a definition of why business cases exist as can be conjured up by anyone. So clearly, we need business cases, we just don’t need them make a “thud!” as they hit the desk.
On the run up to Easter I’ve been thinking about why successful Startups win. As a technology focussed founder, I’ve also learned in recent times to focus less on the bits, bugs and bytes and more on the user, or customer. It’s also been a few weeks since my last tongue in cheek article, so let’s have at it!